Role: Project Lead + Graphic Designer
Client: Sex Sense is a free confidential sexual health resource and referral service offered by Options for Sexual Health (view project here). Their team of registered nurses, clinical counsellors and sex educators offer confidential sexual health advice and information to people living in British Columbia and the Yukon.
Situation: The client wanted to create a visual for this service to help them promote it to the general public. The challenge was that they needed to market to teens, adults and seniors. It took close consideration to ensure the new visual would resonate with all target groups.
Solution: I created a logo that represents the service, making it feel approachable and accessible. The overlapping shapes represent connection and the soft edges add a sense of approachability. The overall heart shape represents relationships and support. This logo was received very well by the client and was put to use by them immediately.