Lead Giant

Role: Project Lead + Graphic Designer


Client: Lead Giant develops campaigns to generate high quality leads for businesses. Their aim is to generate inbound calls from prospective customers.


Situation: The client wanted to rebrand. They felt their branding was too “cartoon-like” and didn’t help them quickly build trust with prospective customers. They wanted a more professional brand to help them take their business to the next level.


Solution: I created a logo that uses three circles to reflect three key aspects of Lead Giant’s value proposition: size (they’re small but get big results), speed (they’re efficient and get things done) and power (they create measurable business results). The three circles in the logo overlap to suggest collaboration and relationships. The circles also move progressively upward to represent business growth. The client was happy with the end result and started using it immediately.


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