Role: Project Lead + Graphic Designer
Client: Dimpleskins Naturals was created by a new mother who couldn’t find any effective natural balms or salves for her first child. She took matters into her own hands and launched a line of handcrafted baby care products in 2001. Her award-winning products are now available across Canada.
Situation: The client wanted to refresh her brand when she found competitors were copying her packaging, which meant her products no longer stood out.
Solution: I refreshed the Dimpleskins logo, making it feel more modern and stand out from competitors without undermining the brand recognition she had already built. I also refined the colour palette for her product line, keeping in mind her budget and the manufacturing and packaging process. The result is a family of labels that work well on their own or as a whole.